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OverviewA Fresh StartA Collaborative Effort Across TeamsCrafting the Blueprint with WireframesDesigning Key Pages for Maximum ImpactOutcomesMy Learnings

Product

The Mitigram website showcases its products and encourages potential users to request for a demo.

Problem

The previous website failed to engage users effectively, leading to low user interest in exploring the products or requesting demos.

Impact

Post-redesign, the website saw a 4x increase in unique visitors but demo requests remained low. This project highlighted the importance of aligning design decisions with user needs and pain points.

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A Fresh Start

Core Need

Mitigram needed a website that attracted users and communicated its products clearly.

Insight

The old website’s design and information architecture were confusing and lacked the visual appeal to stand out.

How might we?

Redesign the website to enhance usability, communicate value effectively, and increase demo requests.

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A Collaborative Effort Across Teams

  • An external branding agency, Bold, worked alongside Mitigram’s CEO, CPO, marketing lead, designers, and developers.
  • My role as Product Designer focused on improving usability and advocating for user-centric changes.
  • The redesign aligned branding, design, and marketing strategies into a cohesive direction.
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Crafting the Blueprint with Wireframes

  • Bold delivered the first version of low-fidelity wireframes for the homepage, pricing, and solutions pages.
  • Internal analysis led to updates in the flow and information architecture to better address user needs.
  • This collaboration ensured clarity in the user journey and alignment with business goals.
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Designing Key Pages for Maximum Impact

My focus was on the Why Mitigram, Resources, and About us pages to improve clarity and engagement.

Internal reviews helped refine designs to create intuitive layouts that guided users seamlessly.

The revamped "Request a Demo" page aimed to make conversion steps simpler and more enticing.

Webpage Links

Pricing Page

Resources

About us

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Outcomes

Daily Adoption

With more than a 95% adoption rate, users use WFMs for nearly every transaction.

Stagnant Demo Requests

WFMs serve as a foundation for ongoing improvements and new functionalities

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My Learnings

Better Product Visibility

Improved product representation is essential to engage users and drive more demo requests.

Understanding Users

Addressing user motivations earlier could have improved demo conversions.

Frequent Usability testing

Usability testing at critical stages would have identified blockers sooner.

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Other Projects