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blending empathy and creativity for delightful experiences

My Design Principles

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Simplicity

I strive for simplicity in my designs that provide an intuitive and a seamless experience to the users. Gathering my inspiration from Hick's Law and Occam's Razor, I intend to not unnecessarily increase the cognitive load of the users.

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Seamlessness

Keeping Tesler's Law in mind, I aim to create a user journey that is straightforward and flows smoothly into the next steps.

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Problem Solving

During this iterative and at times long design process, I find it important to jot down the main problems that the designs are trying to solve. Keeping these in mind, I tend to carry out my design process.