I strive for simplicity in my designs that provide an intuitive and a seamless experience to the users. Gathering my inspiration from Hick's Law and Occam's Razor, I intend to not unnecessarily increase the cognitive load of the users.
Keeping Tesler's Law in mind, I aim to create a user journey that is straightforward and flows smoothly into the next steps.
During this iterative and at times long design process, I find it important to jot down the main problems that the designs are trying to solve. Keeping these in mind, I tend to carry out my design process.